- Recent trend watches have dubbed a new wave of consumer and manufacturer ecoawareness as “eco-cycology”. The move has been spearheaded by recent mandatory recycling laws in San Diego, San Francisco and Seattle, and recent EU votes for tougher recycling regulations.
- Businesses are now jumping on the trend, and encouraging consumers to return old, damaged and used goods to their stores for recycling.
- Nike’s reuse a shoe scheme was a pioneer in 1990s, and has now recycled over 25m shoes into athletic/ playground surfaces. Patagonia clothing’s Common Threads Initiative has also recycled 45 tons of clothes to date.
- Business-lead initiatives may encourage a shift in consumer behaviour and see specialist product recycling.
To hit recycling targets, Government may seek to support and encourage such schemes, particularly in markets where products are not easily recycled by mainstream processing.
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