- Growing affluence in developing nations such as Asia are likely to drive major changes in food production systems worldwide, particularly in the US, according to Food 2040 – a new report produced by the US Grains Council (USGC).
- The economic and population growth seen in both China and India is likely to reshape global food demand.
- The report outlines several possibilities for significant change including:
- Restructuring of global food systems to following an emergence of the middle classes in China.
- The development of China as a world bioscience leader
- Food will increasingly become viewed as a service.
- A rapid increase in foods prepared outside the home, and wider product ranges in speciality markets and superstores are probable.
This has important implications for agricultural trade policy between the United States and Asia. The US Grain Council seems responsive to changing food demands and capturing the economic potential of new Asian consumers. It is possible that UK organisations may also look to establish formal trade links with China to meet their developing consumer demands.
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